Toyota, which continues to gobble market share from domestic automakers, is boasting about its contributions to the good ol' U.S.A. in a new advertising campaign.
The Japanese automaker has erected billboards in 24 U.S. markets, using numbers to point out Toyota's investments here. One billboard reads: "10 - Speed limit in 1900. Toyota plants in U.S." The ad campaign also includes radio spots and airport displays.
But not everyone is impressed.