NEW YORK - Land Rover will call its next-generation Freelander SUV the LR2 in the United States.
Richard Beattie, Land Rover's executive vice president for marketing and sales in North America, confirmed the much-speculated LR2 name Wednesday, April 12, at the New York auto show. It mirrors the approach taken when the redesigned Discovery was renamed LR3 for the United States.
The entry-level LR2 is expected to go on sale in the United States sometime next year, Beattie said. It first appears this summer in Europe, where it will be called the Freelander 2.
Beattie also said Land Rover will include a belt-driven, integrated starter-generator on a future vehicle. The unit was one of the features on the Land_e concept showcasing environmental technology at the show. An integrated starter-generator boosts fuel economy by shutting down the engine when the vehicle stops - for example, at a stoplight. The starter-generator restarts the engine when the driver releases the brake pedal.
Although an integrated starter-generator is in Land Rover's product plan, Beattie wouldn't say for which vehicle and when.
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