DETROIT -- Eighty-four percent of U.S. car owners want telematics technology in their vehicles, but cost remains a factor, according to a new study released Monday.
Sixty-nine percent of respondents in the Accenture study said safety and security technologies were the most important technologies to have. The most desired among these include stolen-vehicle tracking, remote door unlock and vehicle diagnostics.
The study also showed that 71 percent of consumers said they would be willing to pay a one-time fee for safety and security features.
Fifty percent of the respondents said they do not have the in-vehicle technologies they want due to high cost, and 47 percent said the technology was not available when they purchased their vehicles.
Joel Osman, a partner in Accenture Technology Labs, Accenture's r&d organization, said, "As consumers replace their existing vehicles and the technology price tag continues to decline, these telematics services will become a deciding factor in the car purchase decision."
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