JACK KAIN, Jack Kain Ford Inc., Versailles, Ky. The writer has been a Ford dealer for 46 years. He is immediate past chairman of the National Automobile Dealers Association.
To the Editor:
Thanks to Keith Crain for his kind words for Ford and its dealers in the American Family Association boycott ("This can be a risky business," March 20).
We are getting calls, usually from customers who will talk only with the dealer. The callers I have spoken to were courteous but would not be convinced of our no-win situation.
I believe dealers' best course is to do nothing as advertising would only fuel the fire.
We must continue to treat each customer of whatever bent with respect.