After today, Automotive News probably will be boycotted by the American Family Association.
And we'd be glad to join Ford Motor Co.
The folks at American Family have reinstituted a boycott against Ford because Ford is advertising in some gay magazines. The association projects that to mean that Ford is supporting a gay agenda.
Don't those folks know that Ford is supporting an agenda to sell a car to anyone in the United States who would like to buy one?
Boycotts like this one are ridiculous. The American Family Association, along with 40-plus other organizations, is way off base in trying to intimidate Ford Motor Co.
I suppose if Ford runs an ad for the F-series pickup in a hunting publication, the anti-gun folks should be all over Ford. And if Ford buys a couple of commercials on some family TV show, the right-to-life folks or the supporters of abortion will launch another boycott.
Automobile companies can become the target for all sorts of organizations. Just because automakers are big and have dealers all over the nation, organizations think they can exert pressure on those companies with boycotts. If those organizations are proved right, it's a shame.
Marketing folks are just trying to sell their products. If some group of people might buy them, then go ahead and try to sell them -- whether the people are car enthusiasts, gay, hunters or all three.
I also have no use for advertisers that pander to some group for fear of making the group mad. That's just as bad as the other side of the coin.
On this deal, poor Ford can't win.
That's the trouble with single-issue politics. Either way, you're going to offend someone.
I believe Ford is marketing with the simple intention of trying to help its dealers sell as many cars and trucks as possible, and I applaud Ford for sticking up for its rights.
Come on, American Family. Why don't you just enjoy your families and let Ford sell its cars?