DETROIT -- A new TV spot aimed at burnishing General Motors' corporate image, called "Now and Then," is scoring well with consumers.
According to a survey by CNW Marketing Research, of Bandon, Ore., 83 percent of consumers under the age of 35 who intend to buy a new vehicle responded positively to the commercial. For consumers over 50, the approval rate was 76 percent.
The spot features the song "AM Radio" by Everclear, a popular group with younger consumers. The commercial shows a montage of classic and futuristic GM models.