DETROIT -- Chinese automaker Geely wants to start selling cars in the United States by fall 2008, Geely USA Inc. COO John Harmer said Wednesday.
Harmer said his goal is for the car to have a sticker price of $10,000. In an earlier interview, Harmer said his sales goal for the first year is about 5,000 vehicles.
"It will be a basic, functional auto," Harmer said at a meeting of the Society of Automotive Analysts here.
But he noted that the vehicle would be equipped with power windows, air conditioning and a single-disc CD player.
Harmer said Geely is working to have its vehicles meet U.S. safety and emissions standards.
He also said Geely USA plans to sell vehicles through existing dealers.
That strategy is different from entrepreneur Malcolm Bricklin's plan. Bricklin, who is working to import vehicles from Chinese automaker Chery Automobile Co., is asking dealers who sign up with him to build large stores at the edge of large urban areas.
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