GENEVA -- Ford unveiled two cars here aimed squarely at Europe's near-premium sector. But neither is likely to see U.S. shores, executives said.
The Ford Focus Coupe-Cabriolet and the S-Max sporty five-seat crossover are geared to appeal to buyers who want the features of a premium car at a less-than-premium price.
The Coupe-Cabriolet is the production version of the Vignale concept, which appeared at the Frankfurt show last year. The car, including the two-piece retractable hardtop, was co-designed by Ford and Pininfarina S.p.A.
Final assembly will be done at Pininfarina.
Chris Bird, design director for Ford of Europe, said Ford sought an Italian look for the coupe. Ford plans to make about 20,000 units per year.
The S-Max fits between the Focus C-Max, a compact minivan, and the seven-seat Galaxy, a full-sized European minivan.
Bird refers to the S-Max as "the missing link between the car and the minivan."
Bird said it was a challenge to get Ford executives to approve the S-Max, with the C-Max below it and the Galaxy above as crossover people movers.
But "Mark Fields really fell in love with this car," Bird said, referring to the former boss of Ford's European operations who now is Ford's president of the Americas.
The S-Max will be powered by a five-cylinder engine borrowed from Volvo and retooled to Ford specifications.
Ford President Jim Padilla said here that neither car is likely to appear in North America.
Padilla said the Mustang convertible fills the needs of customers wanting a sporty convertible, and the forthcoming Edge will appeal to those in the market for a crossover.
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