Through the early 1990s, new-car and light-truck sales were reported on a 10-day basis. Many media, both print and electronic, asked the manufacturers to report only at the end of the month. Their reason: Once a month is enough.
The 10-day reports were discontinued in 1994. All parties involved were content; there was nary a complaint in the land. Useless midmonth reports of decent sales were eliminated.
Recently, however, a few pundits with apparently nothing better to do have begun giving the media estimates of that midmonth information that all had previously agreed was worthless.
When midmonth data were real, the information was useless. But for some reason, midmonth estimates now are useful. Does anyone have an answer, other than that bad news will often get the messenger's name spelled (or pronounced) correctly?
Shouldn't we let that midmonth data, which the media certified as useless and which are now based on estimates, wither away from lack of attention?
And shouldn't we let those organizations and pundits get back to more useful work?