I was looking at the Feb. 13 Briefly item titled "OK, now you're just showing off" on Honda's soybean growing efforts on some of its land. I worked in Dearborn, Mich., during the late 1970s for one of Ford's ad agencies.
I remember seeing fields of soybeans that were growing on Ford-owned land near my office building.
It was my understanding that Ford Land Development leased the acreage to a farmer to grow crops. I was told that the practice had been going on for decades, and I believe it went on for decades more until the land was covered with office buildings during the 1990s.
It probably goes back to Henry Ford experimenting with organic substances for use in producing auto parts during the 1930s.
As the French say: "Nothing is new under the sun."
I don't remember any awards to Ford for that farsighted and environmentally friendly action.