Since arriving in Wolfsburg just about a year ago, Wolfgang Bernhard has brought a lot of change to the ailing Volkswagen division.
Some of the challenges Bernhard faces as head of VW are similar to what he saw at the Chrysler group in Auburn Hills. Others are tougher because of German laws, labor agreements and traditions.
At the top of his punch list has been boosting quality, lowering costs, improving manufacturing efficiency and revamping product development.
Bernhard aggressively has attacked the status quo at VW, in much the same way he confronted problems in Auburn Hills and with much the same energy he expected to use at Mercedes-Benz before the rug was pulled out from beneath him.
So far at VW, he has threatened to move work out of Germany, close many of the company's parts plants and lay off as many as 20,000 German workers over the next three years.
According to Automotive News Europe, he's also had enough time to add a little of his personal pizazz. Automotive News Europe, like Automotive News, is published by Crain Communications Inc.
At next week's auto show in Geneva, the automaker will reveal a highly stylized SUV based on the VW Golf.
The vehicle, which is big on technology features, is called simply Concept A. That's because VW will hold a contest to let consumers choose the name.
What a concept, eh?
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