LOS ANGELES -- Toyota Motor Sales U.S.A. has lowered the base price of the Camry sedan by $175, to $18,850 including shipping, for its redesigned 2007 model with a five-speed manual transmission.
Midgrade Camrys saw minor price increases, while top-end models saw moderate price increases to go along with substantially added content.
Toyota also increased the dealer profit margin on the car, although executives declined to give specifics.
The base model price reduction comes despite the CE trim level coming with much more standard equipment than the model it replaces.
The 2007 Camry CE comes with standard antilock brakes, cruise control, halogen headlamps, power windows with driver's auto-down, tilt and telescopic steering wheel, tire pressure monitor system, air conditioning and a six-speaker 160-watt CD system with auxiliary audio jack.
For safety, the Camry has dual-stage airbags, seat-mounted airbags, side curtain airbags and a driver's knee airbag. Sixteen-inch wheels replace 15-inch ones. Four-wheel disc brakes replace the disc-drum combination. Price of the CE with a 158-hp, 2.4-liter four-cylinder engine and five-speed automatic transmission increases $45 to $19,900.
The volume-leader Camry LE, with a four-cylinder engine and five-speed automatic transmission, starts at $21,080, a $125 increase.
Camry V-6 models get a six-speed automatic transmission mated to a 268-hp, 3.5-liter V-6 engine, compared with a 190-hp, 3.0-liter V-6 engine and five-speed automatic on the old model. The Camry LE V-6 starts at $23,620 with shipping, a $260 increase.
The sporty SE trim level is priced at $21,370 for four-cylinder models with a manual transmission, an increase of $415. The four-cylinder engine and automatic transmission combination is priced at $22,370, an increase of $585. A Camry SE with a V-6 and automatic transmission has a price of $24,895, up $290.
The high-end XLE trim adds content such as a 440-watt audio system, power moonroof and reclining rear seats. A four-cylinder XLE will have a base price of $25,005, up $1,630 from the 2006 model. A Camry XLE equipped with a V-6 engine will be priced at $28,100, up $1,715.
You may e-mail Mark Rechtin at [email protected]