To the Editor:
In response to Samuel Harrison Chorches' Feb. 6 commentary, I find most of what he says to be unsubstantiated bull.
If fixed pricing works, why has Saturn never turned a profit? Why is there no longer an Oldsmobile franchise? Why, after Ford Motor Co. tried fixed pricing on the Ford T-Bird, Mercury Cougar, Ford Crown Vic and Mercury Grand Marquis in 1994, have two of those nameplates disappeared while the other two have never sold in numbers close to the pre-marginless days?
During the employee-pricing fiasco last year, every customer asked if that was the best we could do or argued about the value of his or her trade-in. I wonder if the customer Chorches mentioned asked the salesperson at Bloomingdale's what his old suit is worth in trade.
I notice that Chorches is a former dealer. Was he by chance a fixed-price dealer? What we dealers need is for the factory to give us a reasonable margin on quality vehicles that the consumer wants and then get out of our way (retail) and let us do what we do best.