CHICAGO -- Within a year after the Nissan Quest minivan went on sale in 2003, Nissan officials realized the interior was too radical for some mainstream minivan buyers.
Sales were not measuring up to Nissan's projections. So Nissan convened a strategy team at the Nissan Technical Center North America Inc. in Farmington Hills, Mich. Two key partners participated: cockpit supplier Visteon Corp. and seat supplier Johnson Controls Inc.
Together, they redesigned the interior from the headliner down, with hundreds of new components. The project became the most expensive midcycle investment in Nissan's history, according to Brad Bradshaw, general manager of Nissan Division.
Nissan officials declined to say how much the redesign cost. Nissan makes the Quest at its plant in Canton, Miss.