Lexus has the most user-friendly Web site for new-vehicle shopping among auto manufacturers, according to the latest survey of automaker Web sites by J.D. Power and Associates.
Pontiac and Suzuki tied for second.
Lexus.com "scores at the top by upsetting the fewest shoppers," said Dennis Galbraith, senior director of digital marketing for J.D. Power, of Westlake Village, Calif.
Power released its results this month. They were based on evaluations by 11,800 shoppers who indicated they would be in the market for a new vehicle within 24 months. Many manufacturers subscribe to a detailed version of the study and say that it helps them improve their sites.
Power conducts its factory site survey twice a year. In the previous study, the Lexus site ranked sixth. Kia, which took the No. 1 spot then, tied for fourth in the latest rankings.
Lexus scored 874 on a 1,000-point scale. The industry average was 834. The lowest finisher was Volkswagen's site, with a score of 806.
Lexus provides information quickly for users, whether they're on a broadband or a dial-up connection, Galbraith said. The site downloads images and moves users quickly to the information they seek, he added.