ORLANDO, Fla. -- To Porsche Cars North America, size does not matter.
"We always consider low numbers of dealers attending our meeting as a positive sign," said Michael Bartsch, Porsche COO. "We have learned from experience that when we have a problem, we have a full room."
About 40 dealers and executives attended the make meeting. During the meeting, the two groups reviewed Porsche's mid-fiscal-year sales plan to determine how well the dealers were doing.
Executives reported that about 50 percent of Porsche dealers were on target to achieve 100 percent of their sales goals. Another 30 percent are still within striking distance, and the final 20 percent are not expected to reach their goals.
The review is important because this is the first full year that the company is using a retail target plan to help dealers track their product needs as the market changes.
"The general feeling is that it has been a positive planning tool for the dealers as well as for Porsche," said Bartsch. "It has given us the feedback we need in a more timely manner. The numbers are more realistic because they are the dealer's numbers, rather than just coming from the top down."
Maintaining the right product mix was one of the chief concerns of Porsche dealers going into the convention.
Porsche reported that it was happy with the aging Cayenne SUV despite slower sales in 2005. Dealers said Cayenne sales are gaining momentum since the company introduced a turbo version last month. Porsche reports the Cayenne is selling 1,200 units a month.
The company reported good news on the Cayman. The car reached showrooms Jan. 23. Dealers sold 1,067 in the first two weeks.
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