Kia dealers learned at their make meeting Monday that they will get a small minivan based on the Multi/S concept shown at the Chicago Auto Show.
That vehicle could reach dealers by year end, a Kia source said.
The product decision was part of a barrage of good news at the Kia Motors America meeting. Most immediately important to dealers' pocketbooks was the continuation of a dealer incentive program that will replace the Circle of Excellence plan, which expires March 31.
Circle of Excellence paid dealers $300 per car sold to build an exclusive Kia store. The new plan is based on sales targets and customer service scores, and it will pay incentives on a sliding scale, up to $300 per unit.
Exclusive dealers have a shot at the whole payout. But dealers who are dualed or share service departments with another brand also can get a percentage of that potential cash payout, said Len Hunt, COO of Kia Motors America.
"Fifty percent of our dealers are exclusives, which we achieved before the natural economics of the franchise would dictate," Hunt said. "Now we need to concentrate on pay-for-performance, and this program still recognizes the dealers who stepped up and made that commitment to the franchise."
Hunt also informed dealers of a flattening of the field organization. No longer will Kia have a vice president of sales. Instead, the field staff will report directly to Hunt.
You may e-mail Mark Rechtin at [email protected]