Cadillac executives are not satisfied with the brand's strong sales performance over the past four years and are pushing for a retail sales increase for 2006.
"They're not satisfied with anything, which is good," said Lynn Thompson, co-owner of Thompson Sales Co. in Springfield, Mo.
Executives told dealers that they want a 7 percent retail sales increase this year.
"This is a momentum business," said Jim Taylor, general manager of Cadillac, in an interview with Automotive News.
He wants a 5 to 10 percent retail sales increase every year.