ORLANDO, Fla. -- Ford Motor Co. will consider cutting its number of dealerships as it tries to turn around its North American business, Ford executive Mark Fields said.
But Ford lacks a plan to reduce its dealership ranks significantly, said Fields, president of the Americas. He spoke Friday at the J.D. Power and Associates International Automotive Roundtable here.
"Let's face it, our share has gone down a third since 1995 or so. So we're going to adjust as appropriate," Fields said. "But we're going to do it in working with our dealer network."
Ford is underrepresented in some areas, such as the South and the West, Fields said.
You may e-mail Amy Wilson at [email protected]