Ready! Aim! Fire!
The instruction is intended for Lexus dealers, but anyone else who would like to take a shot is welcome to get in line.
You see, Lexus dealers will not like this column. They never do. It's the annual rundown on who sells the most true-luxury vehicles in the United States, those vehicles with a sticker price of $42,000 or more, including popular options.
Lexus is far and away the best-selling luxury brand, but it has a lot of under-$42,000 sales. In the true-luxury class, Cadillac led the pack last year for the fourth year in a row.
Cadillac dealers, too, make a lot of sales under $42,000. The popular CTS is below that figure (except for one model), and so are some sales of the SRX. In case you're not familiar with Cadillac's kettle of alphabet soup, the CTS is a four-door sedan; the SRX is a crossover.
Mercedes-Benz was second again with 165,718 true-luxury sales, just 4,723 behind Cadillac. The C class is the best seller for Mercedes, with 27 percent of its sales, and almost all of those sales are under $42,000.
Third-place BMW and fourth-place Lexus have similar deductions from true-luxury status. The best-selling BMW 3 series is below the $42,000 threshold, and so are the Lexus ES 330 sedan and a share of the top-volume RX 330 crossover.
And so it goes throughout the luxury list.
Only one brand is 100 percent true luxury: Porsche. You can't touch one for less than $45,795. A year ago, Hummer shared that rung of the ladder with Porsche, but along came the Hummer H3. It's great for volume, but the $29,500 sticker is miles away from true luxury.