The Chrysler group will give dealers a new 0 percent, 60-month finance program through February to help move inventory that has backed up this winter.
The program will cover most of the group's core products. Not included are the Chrysler 300 and Dodge Magnum, which are selling well on their own, according to retailers at the make meeting Sunday.
Chrysler officials spelled out details of the plan during the meeting where several dealers asked for more factory assistance to help move inventory. The automaker has been asking its franchisees to take larger allocations in recent weeks.
"There's a lot of interest in getting additional support for floorplanning," Gary Panteck, chairman of the Chrysler Jeep National Dealer Council, said after the meeting. "Some dealers have resisted more inventory."
Panteck is dealer principal of Brunswick Auto Mart Inc. in Brunswick, Ohio.
"Dealer profitability is largely reduced by flooring our inventory," he said.
Dodge National Dealer Council Chairman Andy Palmen, dealer principal of Palmen Motors in Kenosha, Wis., predicted that the 0-60 program will stir sales.
"We were asking for more incentives," Palmen said, "but I think this is a much richer spend for the company."
He estimated that it would translate into a $6,500 incentive on a $30,000 vehicle.
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