The president of ADP Dealer Services is not ready to throw in the towel on his Saturn dealership customers.
In December, General Motors mandated that all 438 Saturn dealers switch from an ADP dealership management system to a computer system from ADP's archrival, Reynolds and Reynolds Co.
That switch is supposed to begin in August 2007 and be completed in May 2008.
But Steven Anenen, president of ADP Dealer Services, is taking a wait-and-see attitude to GM's unusual decision.
"It's a couple years away, and there're some 28 integration points they've got to be able to do," Anenen said in an interview with Automotive News.
"If history's any indication of what the future might hold, Reynolds has struggled doing that before. We're pretty good at it."
Anenen said he feels that because of the deep integration work that GM is requiring of Reynolds, this new deal might fall through: "There's a lot of work to be done to flip those Saturn clients."
GM is the only automaker to mandate that dealers use a specific vendor for their computer, software and services needs. Reynolds was awarded the business after a grueling bidding process.
GM is encouraging all of its 7,300 dealers to buy dealership management systems from either Reynolds or Canadian vendor Quorum Information Technologies Inc. But Anenen said GM has told ADP that it still is certified by GM to do business with GM dealers.
"The difference between a preferred and certified (vendor) is marginal," Anenen says. "We think our pricing is awful aggressive, and I think people are saying 'wow' and 'terrific.'"
You may e-mail Ralph Kisiel at [email protected]