ORLANDO, Fla. -- Ford Motor Co. says its Ford brand actually outsold Chevrolet in 2005. Ford will demand that Chevrolet stop advertising itself as Americas top brand, a company official said.
But General Motors CEO Rick Wagoner responded Sunday that GM will stand by sales data showing Chevrolet won the 2005 sales crown.
R.L. Polk & Co. registration data received by Ford executives Saturday morning showed that Ford had 5,000 more total registrations in 2005 than Chevrolet, spokesman Jim Cain said. Ford quickly whipped up a slide on the Polk data to include in its meeting with dealers Sunday here at the National Automobile Dealers Association convention.
Chevrolet earlier reported sales of 2,651,124 vehicles in 2005. Fords reported sales were 2,634,041. Chevrolet has been blanketing the airwaves with commercials touting it as Americas top brand.
Ford intends to send GM a letter this week asking that Chevrolet change the ads, Cain said.
The lesson here is to make sure that all the facts are in your favor before you make such a bold claim, he said. Fair is fair.
According to Ford, Polk data show 2.630 million total registrations in 2005 compared with 2.625 million for Chevrolet. Even when medium-duty trucks are exempted, Ford still had the most registrations, Cain said.
Polk registrations show the number of vehicles registered by retail and fleet customers. The earlier data released by the manufacturers reflect sales as reported by dealers.
A GM spokeswoman said sales data are the industry standard and that there are always discrepancies between sales and registration data. Wagoner said GM will stand by its claim based on sales data.
All I know is the data we published and we all go by, Wagoner said. Thats been out a month or so. Our data is right. Its published, public data, which has come out.
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