WAYNE G. WEBER, President and Dealer Principal, Worden Martin Inc. (Buick-Pontiac-GMC-Lincoln-Mercury-Nissan-Subaru), Saturn of Champaign County, Champaign, Ill.
To the Editor:
In response to David Sedgwick's Jan. 16 column ("Put Buick out of its misery"): Buick was starved for product -- not only starved but cut off from product.
Lexus did not come into this market and do well with above-average cars. The market was handed to Lexus on a platter by General Motors and Ford.
Some know little about or don't understand the societal demographics of American consumers; i.e., the understatement of buying a Buick instead of a Mercedes, Lexus or Cadillac, even though the Buick may cost more.
When Buick dealers, who are proud and strong, have the product, there will be outstanding results.
What impact do you think Sedgwick's headline and article have on business?
Mike Jackson has performed brilliantly in his capacity as CEO of AutoNation, but not all of the United States is in the Sun Belt. Why is Buick the most prestigious car in China? I ask Sedgwick to analyze some of those factors before he shoots from the hip again.
We have more than 20 copies of Automotive News sent to the officers and managers in our company. Possibly we should ask to put Automotive News out of its misery and live without it. I call that pontificating negativism.