To the Editor:
As a former dealership general manager and general sales manager, I can honestly say that because of one-way thinking, neither Ford nor General Motors has the leadership to lead the company out of the darkness.
GM and Ford keep trying to compete with the imports, and that is a losing battle at this point. Why? Because they keep trying to design cars that look like the imports, and the import buyer is not going to buy an American vehicle that is a copycat of the real thing.
The Big 3 have a chance to capture a vast market by building vehicles from the past and making them in limited volume until they can figure out how to compete with the imports. The Big 3 could corner the market by bringing back vehicles from the 1950s, 1960s and 1970s and some from the 1980s.
It seems that the Big 3 have forgotten who brought them to the dance. They are trying to dance with the younger import buyer, and they ignored the baby boomer crowd that has a thirst for the golden days of muscle cars.
When I was a general sales manager, I had to sit through one telecast after another in which GM announced a special sales program, and not one of the people on the panel ever spelled out what anything meant or how it was going to work.
From what I am told by friends on the Ford side of the business, it is not any better over there.