Jon Stewart, anchorman of "The Daily Show" on the Comedy Central cable network, described "a new Ford hybrid that will run partly on gas, partly on electric and mostly on the tears of unemployed workers' children."
During his monologue on NBC's "The Tonight Show," Jay Leno joked that "Ford Motor is eliminating up to 30,000 jobs - mainly in the United States and Canada, but not Mexico. In fact, their new slogan is 'Quality is Job Juan.' "
Company CEO Bill Ford appears on the cover of the Jan. 30 issue of Time. The magazine wonders: "Can This Man Save the American Auto Industry?" More pointedly, it asks: "Would You Buy a New Car from This Man?"
The major U.S. TV networks descended on Ford headquarters in Dearborn, Mich., to cover the announcement.
The next day Ford was the lead story in The New York Times and The Wall Street Journal.
Ford also captured big headlines on the BBC and in London's Financial Times, the Kuwait Times and The Moscow Times.
Perhaps surprisingly, one place Ford did not generate prominent coverage was in Japan. The country's largest newspapers published lengthy articles about the company's miseries, but none ran the story on its front page.
James B. Treece contributed to this report
You may e-mail Greg Bowens at [email protected]