An estimated 90 million Americans will watch Sunday's broadcast of the Super Bowl from Ford Field in Detroit. If you're one of them, expect to see commercials from Cadillac, Ford and Toyota along with the Steelers and Seahawks.
Cadillac is the official vehicle of this year's NFL championship game. General Motors' luxury brand will run a 60-second commercial for its redesigned 2007 Escalade during the first half. The commercial, "Chrome Couture," makes the large SUV the star of a New York fashion show.
Toyota is spotlighting its redesigned 2007 Camry Hybrid sedan with a Super Bowl commercial. The spot portrays a father and young son conversing in English and Spanish. Their bilingual byplay draws parallels to the Camry Hybrid's powertrain, which switches between gasoline and electric power.