To the Editor:
I am responding to David Sedgwick's Jan. 16 column.
He says Buick should be done away with because "it's hard to justify the expenditure of precious cash on new products and advertising."
I wonder whether Sedgwick has heard of a division called Saturn. That division never has made money for General Motors and has sucked away a great deal of money that could have gone toward future products. Also Saturn dealers sell fewer vehicles than Buick dealers.
I agree that Buick dealers sell too few products per retailer.
There are two main reasons for that.
First, there are way too many retailers, a problem GM will not address.
Second, there has been a huge reduction in models for Buick dealers to sell.
For example, the Century and Regal were replaced by the LaCrosse; the LeSabre and Park Avenue were replaced by the Lucerne. Next, the Rendezvous and Rainier will be replaced by the Enclave.
Pretty soon, Buick dealers will have three vehicles to sell, and GM will wonder where all the volume went.
Sedgwick says, "The bottom line: GM can offer rational reasons for keeping Buick and Pontiac alive, but those reasons have nothing to do with customers' preferences."
Let me get this straight. Now he is advocating doing away with Pontiac as well?
Hasn't Sedgwick heard of the Solstice?
That vehicle shows that if GM management can get its act together, it can come out with products that excite the customer and drive demand.