To the Editor:
In his Jan. 16 column, David Sedgwick claims GM's reasons for supporting the Buick brand "have nothing to do with customers' preferences" ("Put Buick out of its misery").
I know a million Buick owners who'd strongly disagree -- most specifically the 210,000 customers who purchased a Buick in the last year alone.
Those are the men and women who appreciate Buick's award-winning and leading quality (there's a reason why you show up in the top tier of J.D. Power's initial and long-term quality indexes) and amazing value (there's also a reason why Kiplinger's Personal Finance recently named Lucerne the best new car between $25,000 and $35,000).
The truth about Buick is new vehicles like LaCrosse, Lucerne and the pending Enclave crossover afford us the opportunity to do business with an upscale clientele that demands world-class quality (got it), refined styling (got that, too) and elegant, richly appointed interiors (three out of three). Those are customer-centric reasons for GM to invest in a Buick brand that can go places other brands can't.
I understand the skepticism, but I find the truth more compelling. And the truth is: Buick is a brand with a rich history and a rich future that has already begun.