DETROIT -- The Chrysler group is changing its marketing organization.
The changes more clearly separate brand marketing from product planning, the company says.
"These appointments will keep our focus laser sharp on the brands as we support the record number of product launches in the works for the Chrysler, Jeep and Dodge brands," said George Murphy, Chrysler group senior vice president of global marketing, in a prepared statement.
The company will no longer use two vice presidents to head marketing at Dodge and Chrysler Jeep.
Stephen Bartoli was named vice president of global product planning and marketing this month. Executives overseeing product planning and marketing for front-wheel-drive vehicles, body-on-frame-vehicles and rear-wheel-drive vehicles will report to Bartoli.
Executives responsible for Chrysler, Dodge and Jeep brand marketing will report to Murphy.
The changes are effective Wednesday, Feb. 1.
On Monday, the company also told of changes in the Street and Racing Technology (SRT) group, at DaimlerChrysler Canada and in its sales group.
The changes are: Ann Fandozzi, 34, was named director of front-wheel-drive product planning and marketing. Fandozzi was director of Chrysler marketing and fwd product planning. Joseph Veltri, 47, was named director of body-on-frame product planning and marketing. He was director of Dodge truck marketing and body-on-frame product planning. John Sloan, 50, was named director of rear-wheel-drive product planning and marketing. Sloan was director of Chrysler car marketing and RWD product planning.
The three report to Bartoli. Thomas Loveless, 45, was named director of Dodge marketing and global communications. Loveless was director of sales operations. David Rooney, 50, was named director of Chrysler marketing and global communications. He was director of Chrysler global brand communications. John Plecha, 40, was named director of Jeep marketing and global communications. Plecha was director of Jeep marketing and rwd product planning. Christine MacKenzie, 51, was named executive director of multi-brand events and agency relations. She was executive director of corporate research and reporting.
The four executives report to Murphy.
In other areas, Chrysler told of the following changes: Michael Accavitti, 47, was named director of Dodge Motorsports and SRT product planning and marketing. He was vice president of marketing at DaimlerChrysler Canada. Kipp Owen, 44 was named director of street and racing technology, reporting to Frank Klegon, executive vice president of product development. Owen was director of proving grounds and durability testing. Judith Wheeler, 44, was named vice president of marketing at DaimlerChrysler Canada, reporting to Steven Landry, CEO.
She was director of Dodge marketing and fwd product planning. Robert Richard, 44, was named director of U.S. market volume planning. He was director of marketing development and sales planning. Mark Bosanac, 41, was named director of U.S. market incentives and programs. He was director of incentives and programs. Steven Beahm, 42, was named director of field operations in the sales organization. Beahm was senior manager of marketing analysis and programs. Lewis Scott, 40, was named director of the Midwest business center. He was director of the Denver business center. Fred Diaz, 40, was named director of the Denver business center. He was director of Dodge global brand communications.
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