DETROIT -- Nissan North America Inc. is creating a division to sell light commercial vehicles in North America, a market segment where it is not present.
The automaker has not determined the number of vehicle lines, types of vehicles or the distribution network, spokesman Fred Standish said.
Examples of light commercial vehicles are delivery vans and parking lot shuttle buses.
Nissan's Light Commercial Vehicle and Fleet Division begins operating Wednesday, Feb. 1. It will be headed by Mike Hobson, a 15-year Nissan veteran. Hobson will report to Jed Connelly, head of sales and marketing for Nissan North America.
Nissan markets light commercial vehicles in Europe and Japan. Its European nameplates includes Cabstar Interstar, Primastar and Kubistar. Nameplates in Japan include Civilian, Atlas, AD Van and Vanette.
The automaker hasn't decided if it will import existing Nissan trucks from Japan and Europe for North America, or develop new trucks, Standish said. Also undecided is a distribution plan for the vehicles.
"You see these types of trucks running around every day, and we're not in that market at all in the United States," Standish said.
Expanding into the light commercial vehicle market in the United States is part of Nissan's growth strategy under its three-year Value Up plan.
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