DETROIT -- General Motors marketing executives believe they have the right plan this time to market the automaker's pricing strategy, which lowers the prices on 80 percent of the company's 2006 lineup.
GM tried to shift from talking about the deal to focus on the product during last fall's "Total Value Promise" campaign.
GM executives now admit the campaign didn't work.
The company should have made deeper price cuts to more products after ending the "Employee Discount for Everyone" summer sales blowout, Brent Dewar, GM's vice president of marketing and advertising, told Automotive News.
Dewar says GM should have "gone a little further" in cutting sticker prices in the fall.
"Employee pricing might have clouded our vision a little bit, though," he says.
Now GM is lowering prices on all Chevrolet products and some Buick, Pontiac, GMC and Cadillac vehicles. The average price reduction is about $1,300 per vehicle.