The minivan that Volkswagen is developing from the Chrysler group's platform will have unique sheet metal, says Trevor Creed, Chrysler group senior vice president of design. This month, the companies said that Chrysler will build a version of its next-generation minivan for VW.
Creed was interviewed by Automotive News staff members.
How will you work with VW on styling of the minivan?
Volkswagen has done all of their own styling on the minivan.
Did you get the right to look at it to see if there is any conflict with Chrysler minivans?
Yes, I did. Wolfgang (Bernhard, chairman of the VW brand) asked them to send me photographs of it. There is no conflict. They are obviously doing a Volkswagen, not a Dodge or Chrysler.
Do they get Stow 'n Go seating?
I don't know any of the business agreements.
How does the VW design differ from the Chrysler group design?
All of their sheet metal is unique. All of their glass is the same. That is the big economy of scale in doing it.
The Chrysler minivan is the iconic creator of the segment. Are you concerned about cannibalization?
I didn't have any concerns. It didn't cross my mind.
It is quite common in the business to share. The companies in Europe do that quite a lot. They manage to create unique brand identities for their products.
It never occurred to me for one minute that that would be an issue.
When I saw the styling of the vehicle it is quite distinctive and Volkswageny. And they have done their own interior as well.