General Motors wants every auto dealership that sells its certified used vehicles to present them consistently.
So the GM Certified program is assigning outside consultants to review how dealerships arrange certified cars and trucks on their lots.
The consultants evaluate how well stores use point-of-sale materials for the vehicles. And they examine a sample of certified vehicles at each dealership to determine how well the vehicles meet inspection and reconditioning standards.
Paul Pejza, who manages GM Certified, calls the visits a "pre-sale consultation process." The consultants' visits to the 3,650 or so dealerships that take part in the certified program began this month.
Jeff Heichel, director of GM's used-vehicle activities, says the company did not start the inspections in response to a particular problem. Rather, he says, GM Certified seeks to ensure constant improvement and consistency in execution.