DETROIT -- The Chrysler group is changing key executives in marketing and product strategy, the company said Friday.
Jeffrey Bell, 44, was named vice president of product strategy, reporting to Chrysler COO Eric Ridenour. Previously, Bell was vice president of global Chrysler and Jeep marketing.
Bell's move is the second major change in Chrysler marketing this week. Julie Roehm, a key marketing executive, left to join Wal-Mart Stores Inc.
The Jeep marketing job is a key opening as the brand this year expands its lineup with car-based vehicles such as the Compass.
Gordon Heidacker, 44, was appointed to the new position of director of strategic projects, reporting to Bell. Previously, Heidacker was director of hybrid electric vehicle product development.
Stephen Bartoli, 46, was named to a new position as vice president of global product planning and marketing. He will report to George Murphy, senior vice president of global marketing. Previously, Bartoli was vice president of product strategy.
The new jobs are effective Feb. 1.
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