For analyst Kevin Tynan of Argus Research, the Detroit auto show is an annual love-in, usually followed by a hangover.
"As a car guy, you love it," says Argus. "There are shiny cars everywhere. But from the perspective of being an analyst and looking at what's in store for 2006, nothing I saw there changes my outlook for 2006. It's going to be a more difficult year than 2005.
"If the proof is in the numbers, year after year we come out of the show with optimism, and by midyear we're scrambling for answers."
Last year will go down in history as one of the worst for General Motors and Ford Motor Co. Their stocks and credit ratings took a pounding.
This auto show was their big chance to prove they've got the gee-whiz products that might restore faith in brands tarnished by the relentless discounting of the last year.
But nothing analysts saw in Detroit has changed their opinions.
Morgan Stanley analyst Jonathan Steinmetz said in a research note: "A tour around the auto show convinces us that market share stability is going to be difficult for GM and Ford to achieve."