To the Editor:
"Lincoln's New Name Game" (Jan. 2) unfortunately suggests that American auto manufacturers still don't get it. "Ford's luxury division will try to soup up its lackluster image with alphabetic vehicle names." Who cares?
Cadillac's nomenclature works only because it designed beautiful new cars. The rest of General Motors lags behind and has already blown the Buick LaCrosse and the Pontiac G6 opportunities. Ford already squandered the Five Hundred launch and has apparently already advanced the date of a face-lift.
Bill Ford is trying to turn his company around. The answer is obvious: How about building compelling cars?
Examples of well-designed cars are the Nissan Altima, the Chrysler 300 and the original Ford Taurus.
It all starts with the metal.