Production of the Rolls-Royce Phantom convertible will begin in early 2007, says CEO Ian Robertson, of Rolls-Royce Motor Cars.
The super-luxury convertible will be produced using an undisclosed convertible roof supplier at the automaker's factory in Goodwood, England.
Rolls-Royce has not yet determined what percentage of Phantoms will be convertibles it will build, Robertson told Automotive News. Pricing will behigher than the sedan version.
Rolls-Royce sold 796 Phantoms during 2005.
"We're very flexible, it will go down the same line and it will utilize much of the same equipment," Robertson says. "We will respond to the supply and demand curves, but I think in any one year it could be 10 percent of our build."
The Phantom convertible will be more expensive than the sedan, but a price has not yet been determined, he says. While existing Phantom owners have been asking for a convertible, "a lot of customers who haven't taken to the Phantom are saying, The convertible is more us,' " Robertson says.
"It is shorter and of course it is a lot less formal," he adds.
Rolls-Royce unveiled here an extended wheelbase version of the Phantom that will go on sale here in the fall. The extra 10 inches is designed to provide more interior space for rear occupants.