DETROIT -- Ford and Mercury dealers have a new 2006 bonus program that lowers the bar to earn rewards.
Ford Motor Co. is switching to a flat pay-per-unit bonus from a bonus based on meeting sales objectives. The new bonus is earned when dealers sell select vehicles that align with Ford and Mercury sales priorities.
Dealers had complained that the previous system's objectives, which were based on prior-year retail sales, were too tough. With Ford's sales and market share decline, many dealers had been unable to keep pace with year-ago performances.
During the first phase of the 2006 program, Jan. 4 through Feb. 28, the automaker will pay $300 per retail sale of the Ford Fusion, Explorer and F-150 as well as the Mercury Milan and Mountaineer.