Although it unveiled the Miura concept last week at the Los Angeles Auto Show, Automobili Lamborghini has no plans to expand its lineup beyond the Murcielago and Gallardo sports cars. And it doesn't want to increase its volume to 5,000 units, as rivals Ferrari and Aston Martin have planned to do, Lamborghini CEO Stephan Winkelmann said. "We have to look at the balance between earning profit, selling cars and keeping the pureness of the brand," he said in an interview. As for the Miura, Dominik Hoberg, Lamborghini's corporate image director, said, "It is a design study, nothing more, nothing less."
COVETING THE CROWN -- Yes, Chevrolet beat Ford Division in U.S. sales last year, but Ford remained the king of pickup sales by selling more than 900,000 F-series trucks. Doug Scott, Ford Division's group marketing manager, says he knows the competition would like nothing better than to snatch that crown. And with General Motors and Toyota coming out with redesigned pickups and Nissan in the hunt with the Titan, the pressure is mounting. "We sort of feel like the New York Yankees," Scott admits. "You become the bad guy, and people want to see the underdogs knock us out."