To the Editor:
I agree with the Dec. 12 Sales Tales column ("GM, Ford cars aren't getting it done") that the car sector of those companies is not getting things done.
Of course, GM and Ford are known for their solid trucks, but not everyone wants to drive a truck.
The fact that trucks are 60 to 70 percent of each company's sales should be a red flag to them. It should tell the automakers that they are missing out on a huge potential market.
The demand these days is for sedans that perform like sports cars and sports cars that perform like race cars. As long as Ford and General Motors continue to introduce cars that leave a lot of performance to be desired, they will continue to lose in the car sector.
One question remains in my mind: Will the end of the employee pricing promotions accelerate the decline? I feel that customers will say "forget it" if they aren't getting the deal that their friends who bought vehicles a few months ago got.