Volkswagen of America Inc. is moving its design center from Simi Valley, a culturally mainstream suburb of Los Angeles, to hipper Santa Monica, Calif., in about a month.
The move will help the staff plug into Southern California's car culture.
Derek Jenkins, VW's chief U.S. designer, discussed the move with Staff Reporter Kathy Jackson at the Los Angeles auto show last week.
Why are you moving?
We wanted to get deeper into Southern California. We want to be right in the city. Santa Monica is Volkswagen-Audi central.
What does the GX3 concept, which you unveiled at the show, say about VW?
This vehicle is really unique. This represents what people know about Volkswagen. I want us to do more things like this.
Is the current lineup too bland?
We will always have traditional, conservative products. And I can't say anything negative about our current lineup. But we need more products like this (the GX3) to take Volks-wagen to a new level.
You may e-mail Kathy Jackson at [email protected]