Something ironic is going on at General Motors.
The icon of America's declining Rust Belt manufacturing economy is arguably the most important player in the 21st century world of information technology. GM is about to dole out 40 IT contracts valued at $15 billion over five years. It's a veritable high-tech gold rush.
All the big shots of the tech business want a piece of the action - IBM, Cisco, EDS, Hewlett-Packard and Capgemini - and have thrown tremendous time and money into making their bids.
IBM, for example, set up its own war room at GM world headquarters and assigned 500 people to the task of landing the contracts.
This is Silicon Valley kissing Detroit's boots.
GM technology czar Ralph Szygenda presides over those technology sweepstakes. So it shouldn't be a surprise that the face of GM's chief information officer is all over the covers of technology trade publications. He has them on the wall of his office.
A GM executive as a technology poster child? Heck, maybe Rick Wagoner should put the magazines on his wall.