Hummer and Land Rover showed the greatest annual improvement among vehicle brands in the latest Dealer Attitude Survey conducted by the National Automobile Dealers Association.
Lexus again took the No. 1 spot, which it has held since 1997. Toyota stayed at No. 2.
NADA polls more than 21,000 dealers twice a year about their satisfaction with the brands they sell. In mid-December, the association released the results of its most recent survey, which was conducted this summer.
Hummer moved up to No. 3 in the NADA survey of 36 brands. It finished No. 13 in the summer 2004 survey.
The brand earned an "overall attitude" score among dealers of 87.5, up from 76.4 a year ago. That index measures dealers' satisfaction with such things as a brand's product lineup and sales incentives. Scores are based on a point scale of 0 to 100.
Hummer's popularity among its dealers rose in large part because of the new H3, NADA says in an analysis in the current edition of its AutoExec magazine.
Hummer General Manager Susan Docherty said in an e-mail to Automotive News: "Dealers are pleased that Hummer as a brand continues to have a strong, visible presence to consumers, and is recognized for its core strengths of iconic styling and offroad capability."
Land Rover rose to No. 18 in the summer survey, up from No. 28 in the year-ago survey. Its overall attitude score rose to 73.3, from 66.4 in summer 2004.
Four General Motors brands -- Hummer, Cadillac, Saturn and GMC -- scored above the industry average of 73.9 points in the latest survey. The average increased slightly from 73.4 in the year-ago survey.
Kia dropped to No. 22 from No.7 last year. That was the biggest decline in rank of any brand.
You may e-mail Gail Kachadourian at [email protected]