LOS ANGELES - A new Web site tells Honda dealers everything they need to know about the division's certified used-vehicle program, the company says.
Information on the site previously "was scattered all over the board," says Dan Crowe, national remarketing manager at American Honda Motor Co. Inc.
"Now that it is in one central location, it is easier for dealers to be consistent with the program," Crowe told Automotive News.
The Web site is called Honda Certified Used Cars. The company introduced a similar tool for Acura dealers in July.
The Honda site includes information about used-vehicle acquisitions, inspections, inventory management, advertising and marketing.
For example, the site enables dealers to see how many Honda vehicles are available at auction.
A section for used-vehicle managers provides an overview of the Honda certified program. Another section tells dealers what's new about the program.
Crowe says Honda developed the site after talking with dealers.
Honda does not charge dealers to use the Web site.
"It's a one-stop source and has a consistent message about the program," Crowe says. "This way, dealership personnel can better explain the program to customers."
Honda Division will have a record year for certified sales, Crowe predicts.
Honda dealers will sell about 190,000 certified used vehicles in 2005, up about 15.7 percent from last year, he says. Acura sales also will rise about 14.7 percent this year, to 35,000 certified vehicles, Crowe projects.
Honda Division sold 13,160 certified vehicles in November, a 3.8 percent increase from November 2004, Crowe says. From January through November, Honda sold 175,623 certified vehicles, a 17.1 percent increase over the same period last year.
Acura Division sold 2,718 certified vehicles in November, up 10.0 percent from November 2004. It sold 32,693 certified vehicles in the first 11 months of this year, an 18.2 percent increase over the same period last year.
Crowe says 59 percent of used Hondas sold by Honda dealers are certified. For Acura, he adds, the figure is about 71 percent.
The industry sold 124,741 certified vehicles in November, 3.8 percent less than in November 2004. From January through November, the industry sold 1,482,752 vehicles, a 2.4 percent increase over the year-ago period.