To the Editor:
I read Keith Crain's Nov. 14 column on fixed-price selling as the "next big idea," and not knowing his background in the auto business, other than this publication, I would venture to say that he has never sold a car in his life.
If he will open his mind for just a moment and try to follow this logic, I may be able to give an example why his "new way," as he put it, makes no sense.
If it is such a grand idea, then answer me, why don't the big-box stores do it? Tell me why the furniture stores don't do it. Why is it that consumer laws prohibit us, the dealers, from fixing a price, but Crain thinks it is OK for the factory to do so?
The dealers are the ones with millions of dollars of our own money invested in new or upgraded stores, and now Crain wants to dictate our future.
Does he know Mike Jackson? Maybe Crain should go to work for him at AutoNation. They are of a similar mind.
If the automakers were not so shortsighted and reactionary, we would not be in this fix now.
The products have been devalued, the used market is in a shambles because of what they have done to the new-vehicle side, and the dealer is left holding the bag - again.