The success of the Ford Mustang and GT-40 in rekindling old-brand passion is encouraging other automakers to look for excitement in their own sporty heritage.
As part of its revival, Dodge plans to show the concept of a Hemi-powered Dodge Challenger at January's North American International Auto Show in Detroit.
Saab executives also figure a blast from the past might help rejuvenate their brand.
General Motors' Swedish subsidiary is toying with the idea of producing a two-seat sports car and will unveil a concept version at the Geneva auto show in March. It will be powered by a 250-hp V-6 engine, but its most interesting feature is its front-wheel-drive powertrain.
Does anyone remember the Saab Sonett?
The concept is certain to evoke memories of Saab's quirky sports coupes produced in the 1960s and early 1970s.
Forty years ago, the original front-drive Saab appealed to a small subset of aficionados who didn't think that front-wheel drive or two-stroke engines seemed out of place in a sports car.
Later Sonetts used conventional four-stroke engines, but they never lost their charming, uh, uniqueness.
Saab has struggled with its brand identity since becoming a part of GM. Sharing generic GM architectures for the 9-3 and 9-5 only diluted the brand's character. Putting Saab badges on retooled Chevys and Subarus hasn't helped.
So why shouldn't execs reach back to something that was genuinely Saab?
SUVs clearly aren't the answer. Maybe an offbeat sports car will be.
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