Consumers are pretty excited about the hybrid-powered vehicles from Ford and Toyota. Dealers have waiting lists for the vehicles.
But environmentalists aren't quite as thrilled.
A trio of environmental activist groups, working under the "Jumpstart Ford" banner, trained their guns on Ford for what they called an international "day of intervention" on Nov. 12.
Their beef? That the automaker's marketing of its hybrid efforts were a smoke screen to cover up its reliance on gasoline-guzzling trucks.
Supporters of the groups -- Global Exchange, Rainforest Action Network and The Ruckus Society -- held protests in front of dealerships and Ford offices in the United States, Canada and England.
In October, the Bluewater Network, another environmental group, created a print ad showing Toyota President Katsuaki Watanabe standing next to a wolf in sheep's clothing. The group argued that Toyota's hybrids are meant to cover up the Japanese automaker's growing fleet of fuel-thirsty trucks in North America.