Interesting SalesTales column in the Nov. 7 issue ("Post-sale sticker shock brings a grim October"). I take issue, however, with the statement that the Big 3 or the Detroit 3 began with Chrysler Corp.'s incorporation in June 1925.
Chrysler was not a major player until it acquired Dodge Brothers in mid-1928. So the beginning of the Big 3 should be 1928 or, probably more correctly, 1929, which was the first full year of competition between General Motors, Ford-Lincoln and the combined Chrysler-Dodge Brothers.
The really big players before Chrysler and Dodge combined were GM, Ford, Hudson-Essex, Willys-Overland and, possibly, Studebaker. It is not generally appreciated that both Hudson-Essex and Willys-Overland sold more than 200,000 units annually during their best years in the 1920s.
Also, you listed Kaiser-Frazer as one of the independents in 1955. Actually, that is more properly Kaiser-Willys. K-F acquired the automotive assets of Willys-Overland in 1953, and the K-F name disappeared, replaced by Kaiser-Willys.