WASHINGTON -- It has become an article of faith in the auto industry: Safety sells.
Suppliers of automotive lighting are the latest to argue that selling more of their advanced products would save lives. At the top of their list: xenon lamps, also known as high-intensity-discharge lighting, or HID.
The suppliers work together as the Motor Vehicle Lighting Council. They say better headlamps would prevent some of the 2,300 pedestrian deaths that occur each year on U.S. roads during hours of darkness.
"What we would like is better awareness" of the potential benefits of improved vehicle lighting, says Daniel Robusto, chairman of the supplier council. Robusto is CEO of North American Lighting Inc., of Flora, Ill.
If buyers demand better lights, automakers will install them on more vehicles, the suppliers say. Too often, they contend, car companies offer advanced lighting only in costly luxury packages.